Cockermouth (UK) / Ronco Scrivia (Italy), 14 January 2022 – Ahead of the 2022 FIA World Rally Championship, M-Sport Ford World Rally Team signed a multi-year deal with Bell Racing Helmets and Zeronoise, brands of Racing Force Group.
The agreement includes the use of Bell helmets and Zeronoise communication systems by the full WRC season drivers of the M-Sport Ford team. Making its return to the World Rally Championship in 2021, Bell, the world’s leading manufacturer of state-of-the-art auto racing helmets, has used two years of research and development with drivers and teams to set new standards of comfort, performance, and audio quality through its Zeronoise intercom brand.
Since forming their new partnership, development work has also started with WRC drivers working alongside M-Sport and using Bell, to help further develop Bell’s product range heading into 2022. Bell helmets combine style, comfort, and cutting-edge technology to maximise protection and enhance driver and co-driver performance. Using a high-strength outer shell with a bespoke fitted multi-density inner liner, Bell helmets provide structural integrity while absorbing impacts and maximum comfort for the drivers and co-drivers. Bell’s development and manufacturing base in Bahrain is home to a wide range of rally helmets developed and tested by its brand ambassadors in WRC and WRC2.
Since 1954, Bell Racing Helmets remains committed to working with the world’s best race teams and drivers to progress helmet technology, relentlessly delivering innovative helmet solutions that improve driver safety and protection while enhancing performances.
Richard Millener, M-Sport Team Principal, said:
“We’re really pleased to be working with Bell and Zeronoise as we head into the 2022 season. Although we have spent the year working very hard on developing the performance of the Puma Hybrid Rally1 ahead of 2022, safety is still our number one priority. I have been personally impressed with the steps Bell takes during its product development to ensure there is no compromise when it comes to driver protection. Bell has welcomed us and our drivers into the product development discussions for the future, with Bell joining us on our most recent Puma Rally1 test, exploring different options and configurations ahead of Rallye Monte Carlo. We have a very important year ahead of us with the Puma Hybrid Rally1, but we’re going into it feeling confident about the safety and comfort of our crews. M-Sport Ford World Rally Team looks forward to working with Bell and Zeronoise over the coming years as it launches its attack on the championship with the all-new Puma Hybrid Rally1”.
Bruno Curletto, Racing Force Motorsport Senior Director, said:
“We are honoured and thrilled by this new partnership with M-Sport Ford World Rally Team, who are very important actors in WRC. M-Sport engineers, drivers and co-drivers are fantastic partners who will considerably widen our technical base and will enable us to continue developing our products to enhance safety and performance in the rallying world”.