brands that beat with the same racing heart

the group

Racing Force is the leading Group in the Motorsport Safety Product Industry with the most advanced and complete range of protection & performance products used worldwide by top professionals, amateur athletes, racing teams and car manufacturers from Formula 1® to World Rally Championship®, Sportscar racing, Stockcar, Rally-raid and Karting. In the last ten years Racing Force Group won more than 60 FIA World Championship titles along with IndyCar®, NASCAR® and Supercars® Championships. In order to gain international visibility and boosting its development plans, Racing Force is now a dual listed company: since November 2021 is listed on the Euronext Growth Milan market (RFG), and since September 2022 it entered also into the Euronext Growth Paris market (ALRFG). Racing Force Group (RFG) lies in the breadth of our iconic brand portfolio, our people, our vendors and our customers. The Group’s core moral principles and work ethics include values such as integrity, respect, dedication, determination, diversity, sound judgment, dependability, accountability, teamwork, loyalty, quality and safety. We obtain success through a positive mental attitude, optimism, vision, courage, proactiveness and passion: this is our strength.

our brands

Founded by innovators, our brands reflect the Group’s vision of being the leading player of our Industry by delivering to our customers the best possible experience with Safety, Performance, Technology, Style and Comfort in mind. Furthermore, we strongly believe in maintaining the highest brand reputation, best customer service, profitability and stability. With more than 2,000 products in our combined brand catalogs, RFG is uniquely positioned to offer state of the art safety, performance and lifestyle products to meet the ever-evolving needs of our customers and the quest for safety in motorsports. We will always improve, it’s our commitment and the plus sign that follows our band of brands represents the growing ambition to do so.

our locations


The primary decision-making professionals of Racing Force Group are the Executive Management and the Board of Directors. The Group Executive Management is comprised of executives and officers that define and implement the strategic objectives provided by the Board of Directors. The Executive Management also ensures that the organization quickly adapts to changes in the Industry and oversees the responsibilities and delegations of authority of Lower Management and Employees. The primary objective of the Board of Directors is to increase the overall value if the group and its assets, by enforcing transparency in information/communication/reporting and by maintaining the highest moral, ethical, and professional standard. The BOD also monitors and advises the Group  Executive Management on the implementation of the strategies set forth.

we in numbers

what we believe

How we achieve our goals is key, but WHY we do it, is what puts everything in motion. At Racing Force we stand for Safety and Performance through Technology, Style and Comfort. Our people know that every Racing Force product out on the field committed with fate, to save a Life. Serving this purpose requires hard work and dedication, but everyone at Racing Force gets it, believes it, and lives up to it.

Ours is a work of precision, details and anything that can make a difference in an extreme environment such as the one of motorsport, where nothing is good enough to stay the same and not being improved. To keep this edge, we rely on well established relationships with champions and top teams all over the world. They are part of our process to develop the best products in the world, and together we are the family today we call Racing Force.

Sharing the victories of our top teams and drivers through our products, from Formula 1® to WRC® and NASCAR®, makes us proud of what we do. At the same time, by being the brand of choice of champions, we seal the trust between our group and our customers, as it is the evidence of the hard work and innovation carried out with the very bests in the industry.

We know why we do it, and never forget who we do it for. Most importantly, we are committed to always do more of it.


Every conversation at Racing Force Group (RFG) starts from WHY we do it, and not only because the purchase behavior initiates from there, but because the Group goal is to conduct business with people and organizations that believe in what we believe and share our values. At RFG we value diversity and inclusion for all; we are an equal opportunity company and we are extremely proud of our nearly 400 people around the world from 30+ different nationalities, background and beliefs. We offer our talent the opportunity to improve and balance their work-life work including, where possible, remote working, smart scheduling in a friendly and inclusive work environment. We value and encourage an entrepreneurial and collaborative spirit in order to grow together as a united team. We support our local communities first and foremost by hiring locally or by providing a chance to workers of less fortunate areas. We support initiatives in the territories in which we operate, and help youngsters enter in the sport they love very much. Together we are stronger! We nourish a very strong relationship with our suppliers and we work in partnership to adopt responsible purchasing practices, to ensure sustainability in our supply chain and we also make sure that all the ten United Nations Global Compact principals that we support in the areas of Human Rights, Labor Rights, Environment and Anti-corruption are met.


Media Relations

Luigi Rossi

Jacopo Rubino

Legal Terms

Legal Notes

This website “the Site” is operated by Racingforce S.p.A. (hereinafter “RF”).

The Corporate Seat of RF is situated in Ronco Scrivia (Italy).

Please read our policies before using this website – the Privacy Policy explains how we will process personal data and our Cookie Policy explains how we use cookies. Using this website indicates that you accept these policies.

Types of data being processed

RF care about your privacy. We collect and process various types of personal data via this website. This includes: (i) Information you provide requesting and using our services and our website, such as name, address, email address, as well as files uploaded by you as a user; (ii) Information that we need when you report a problem with our website; (iii) Information collected with cookies. For further details see our Privacy Policy.

Links to other websites

Links to other websites are provided solely for the user’s convenience and no guarantee of any nature is given in relation to those websites or their contents and RF does not accept any responsibility or liability for third party websites.

Intellectual Property

All materials within RF are the intellectual property of RF and its subsidiaries. Such materials may not be copied or reproduced, save to the extent necessary to view the same on-line. However, you may print complete pages of the Site to hard copy for your own personal use on the following basis:

(a) no documents or related graphics on RF are modified in any way;
(b) no graphics on RF are used separately from the corresponding text;

Any use of the extracts from RF other than in accordance with these terms for any purpose is prohibited.


While reasonable care has been used in collecting and presenting the information contained on this site, RF provides no guarantee, either express or implied, as to its accuracy, completeness, usefulness, or its suitability for use of any kind by users and hereby expressly denies responsibility for any errors or omissions. To the best of RF knowledge, the corporate and financial information published on this website was accurate on the date filed with the relevant regulatory authority or, for other documents, on the date originally published.
Publication of such information on this website does not per se guarantee that no change has been made since the date the information was filed or that, at any date subsequent to the date it was filed or originally published, the information is accurate or up-to-date.

Visitor Material and Conduct

Other than personally identifiable information, which is covered under RF Privacy Policy, any material you transmit or post to the Site shall be considered non-confidential and non-proprietary. RF shall have no obligations with respect to such material. RF and its designees shall be free to copy, disclose, distribute, incorporate and otherwise use such material and data, images, sounds, text and other things embodied therein for any and all purposes.

You are prohibited from posting or transmitting to or from the Site any material:

(a) that is threatening, defamatory, obscene, indecent, seditious, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence, in breach of privacy or which may cause annoyance or inconvenience; or

(b) for which you have not obtained all necessary licences and/or approvals; or

(c) which constitutes or encourages conduct that would be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party, in any country in the world; or

(d) which is technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data).

You may not misuse the Site (including, without limitation, by hacking).

RF shall fully cooperate with any law enforcement authorities or court ordering requesting or directing RF to disclose the identity or locate anyone posting any material in breach of this code.


RF and RF group companies (which means our subsidiaries, our ultimate holding company and its subsidiaries) and their officers, directors, employees or agents exclude all liability and responsibility for any amount or kind of loss or damage that may result to you or a third party (including without limitation, any direct, indirect, punitive or consequential loss or damages, or loss of income, profits, goodwill, data, contracts, use of money, or loss or damages arising from or connected in any way to business interruption, and whether in tort (including without limitation) negligence, contract or otherwise) in connection with the Site in any way or in connection with the use, inability to use or the results of use of the Site, any websites linked to the Site or the material on such websites, including but not limited to loss or damage due to viruses that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing of the Site or your downloading of any material from the Site or any websites linked to the Site.

Governing Law and Jurisdiction

This Site was created, and is operated, according to the laws of Italy and these terms shall be governed and construed in accordance with such Laws. In determining any disputes in relation to this Site and these terms the laws of Italy will apply and the Court of Genoa (Italy) will have exclusive jurisdiction.


Cookies are small strings of text stored on your computer when you visit certain pages on the internet.

In most browsers, the cookies are enabled by default. Cookies are not harmful to your device . In the cookies we generate, we do not store personally identifiable information such as credit card details , but we use encrypted information gathered by them to enhance your stay on the site . For example , they are useful for identifying and resolving errors, or to determine relevant related products to show to the visitor during navigation.

We provide this information as part of our initiative aimed at compliance with recent legislation , and to ensure our honesty and transparency about your privacy when you servants of our website .

We are working on further improvements on the subject of privacy and cookies on the site. Cookies can perform various functions , such as allowing you to navigate between the different pages efficiently , remembering your preferences, and in general can improve the permanence of the user.

For more information, visit: www.aboutcookies.org

Privacy Policy



(Notice on the processing of personal data pursuant to art. 13 of EU Regulation 679/2016 and art. 13 of Legislative Decree 196/2003)

Racingforce S.p.A., as Data Controller (hereinafter also: “Owner” or “RF“) pursuant to EU Regulation 679/2016 (hereinafter: “GDPR) and Legislative Decree 196/2003 (hereinafter: “Privacy Code“) – invites you, before communicating any personal data to the Data Controller, to read carefully this Privacy Policy because it contains important information on the protection of your personal data.

This Privacy Policy:

  • is intended for the website racingforce.com (hereinafter: “Website“),
  • is an integral part of the Website and the services we offer,
  • is written pursuant to art. 13 of the GDPR and the Privacy Code to those who interact with the web services of the Website or who contact RF by telephone or by post.

The processing of your personal data will be based on the principles of correctness, lawfulness, transparency, limitation of purpose and storage, minimisation and accuracy, integrity and confidentiality, as well as the principle of accountability pursuant to art. 5 of the GDPR.

Your personal data will therefore be processed in accordance with the legislative provisions of the GDPR and the confidentiality obligations set forth therein as well as those of the Privacy Code still in force today

The processing of personal data means any operation or set of operations performed on personal data or sets of personal data, with or without the aid of automated processes, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of making available, comparison or the interconnection, restriction, erasure or destruction, as defined in art. 4.2 of the GDPR.

We inform you that the personal data subject to processing may consist of – also depending on your decisions on how to use the services – any personal information suitable for identifying or making you identifiable including textual information, photographic or video images and from any other information provided.


 Below we provide the table of contents for this Privacy Policy so that you can easily find the information relevant to the processing of your personal data that may concern you.



    a. Browsing data

    b. Data provided voluntarily by you – Particular Data

    c. Third party data provided voluntarily by you

    d. Cookies

    e. Social Network











The Data Controller is Racingforce S.p.A., with registered office in Ronco Scrivia (GE).


We inform you that the personal data subject to processing may consist of – also depending on your decisions on how to use the services – an identifier such as the name, an identification number, location data, an online ID or one or more elements specifying your identity suitable to make the data subject identified or identifiable, depending on the type of services requested (hereinafter only “personal data” as defined in art. 4.1 of the GDPR).

The personal data processed through the Website are as follows:

a. Browsing data

During their normal operation, the computer systems and software procedures used to operate this Site acquire certain personal data whose transmission is implicit in the use of internet communication protocols. This information is not collected with the intent of associating it with identified users but, by its very nature, may lead to the identification of users through processing and association with data held by third parties. This category of data includes IP addresses or domain names of computers used by persons who connect to the Website, the URI (Uniform Resource Identifier) of requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the reply given by the server (successful, error, etc.) and other parameters regarding the user’s operating system and computer environment. The data are used for the sole purpose of obtaining anonymous statistical information about the use of the Website to check that it is functioning correctly, to identify any anomalies and/or abuse, and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical cyber crimes to the detriment of the Website or third parties.

b. Data provided voluntarily by you – Particular Data

Except for reference to specific information, this Privacy Policy is also intended for the processing of data voluntarily provided by you throughthe Website. In this regard, we invite you not to include in the form, contained within the Website and not to communicate information that may fall within the category of particular categories of personal data as per art. 9 of the GDPR (for example, data referring to racial or ethnic origin, political opinions, religious or philosophical convictions, union membership, life/sexual orientation as well as genetic data, biometric data or data related to your health condition), unless it is specifically requested and subject to specific notice and consent.

c. Third party data provided voluntarily by you

In using certain services, personal data which you have provided to RF may be processed by third parties. In this event, you are the independent data controller, assuming all the legal obligations and responsibilities. In this sense, you confer on this point the widest indemnity with respect to any objection, claim, request for compensation for damages from processing etc. that should reach the Data Controller from third parties whose personal data has been processed through your use of the services on the Website in violation of the rules on the protection of relevant personal data. In any case, if you provide or otherwise mention personal data of third parties in the use of the Website, you guarantee from now – assuming all related liability – that this particular hypothesis of processing is based on the prior acquisition – on your part – of the consent of the third party to the processing of information concerning the same and to its dissemination and that said processing will be carried out in accordance with the GDPR.

d. Cookies

Information on cookies used by the Website is available at the following link.


Your personal data will be processed where applicable, with your consent where necessary, for the following purposes:

3.1. to allow navigation of the Website and the provision of RF services through the Website;

3.2. to find specific requests, including telephone calls, addressed to RF;

3.3. to fulfil any obligations under applicable laws, regulations or community legislation, or to satisfy requests from authorities;

3.4. to exercise the rights of the Data Controller;

3.5. to fulfil contractual and pre-contractual obligations deriving from existing relations with you;

3.6. for statistical purposes, without it being possible to trace your identity.

Your personal data, also included in the particular categories, will be processed using automated and non-automated tools. 

In order to prevent data loss, unlawful or incorrect use of data and unauthorised access, specific security measures have been implemented.


The legal basis for processing personal data for the purposes set out in sections 3.1 and 3.2 and 3.5. is art. 6(1)(b) of the GDPR ([…] processing is necessary for the performance of a contract of which the data subject is a party or for the execution of pre-contractual measures taken at the request of the same), since the processing is necessary for the provision of services. The provision of personal data for these purposes is optional, but failure to provide them would make it impossible to activate the requested services. 

The legal basis for the purpose referred to in section 3.3 is art. 6(1)(c) of the GDPR ([…] processing is necessary to fulfil a legal obligation to which the data controller is subject). In fact, once the personal data have been transferred, the processing is indeed necessary to comply with the legal obligations to which RF is subject.

The legal basis for the purpose referred to in section 3.4 is art. 6(1)(f) of the GDPR (…. Processing is necessary for the pursuit of the legitimate interests of the data controller or of third parties, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject….). In fact, once the personal data have been transferred, it is indeed necessary for the pursuit of RF’s legitimate interest to the aforementioned conditions,

It is also specified that the processing referred to in section 3.6 is not performed on personal data and therefore can be freely carried out by RF.

Finally, in the event of any provision of Particular Data, if requested, the Processing has a legal basis in your consent pursuant to art. 9(2)(a) of the GDPR ([…] the data subject has given his/her explicit consent to the processing of such personal data for one or more specific purposes), subject to specific notice.


Your personal data may be shared for the purposes set out in section 3 of this Privacy Policy with: 

5.1. subjects that typically act as data supervisors, namely: i) persons, companies or professional firms that provide assistance and advice to RF in accounting, administrative, legal, tax and financial matters or other types of advice; ii) subjects delegated to carry out technical or IT maintenance; iii) credit institutions, insurance companies; iv) companies and entities controlling, controlled and connected to RF, limited to the pursuit of administrative-accounting purposes connected with the performance of organisational, administrative, financial and accounting activities. (collectively “Recipients“).

5.2. persons, bodies or authorities who require the communication of your personal data in accordance with the provisions of law or by order of the authorities; 

5.3. persons authorised by RF to process personal data necessary to perform activities strictly related to the provision of services, whether they are committed to confidentiality or have an appropriate legal obligation of confidentiality and that guarantee the processing of data in accordance with the GDPR.

The complete and updated list of supervisors is kept at the headquarters of the Data Controller, located in Ronco Scrivia, Via Bazzano no. 5 and can be provided by sending a written request to the Data Controller at the addresses indicated in the “Contacts” section of this notice.


Personal data are stored on servers located within the European Union. In any event, it is understood that the Data Controller, if necessary, will have the right to relocate the servers even outside the European Economic Area. In this case, the Data Controller ensures from now on that said transfer will take place in compliance with the applicable legislation based on an adequacy decision or on the Standard Contractual Clauses approved by the European Commission. Further information is available by sending a written request to the Data Controller at the addresses indicated in the “Contacts” section of this notice.  


The personal data processed for the purposes referred to in section 3 will be kept for the time strictly necessary to achieve those same purposes and, since it is processing performed for the provision of services, up to the period of time provided and allowed by Italian legislation to protect RF’s interests and right of defence, having regard to the limitation periods set by the applicable law.

Further information regarding the data storage period and the criteria used to determine this period may be provided by sending a written request to the Data Controller at the addresses indicated in the “Contacts” section of this notice. 


In your capacity as data subject, pursuant to art. 15 and subsequent amendments of the GDPR and art. 7 of the Privacy Code, you have the right to:

         i.            obtain confirmation of the existence or not of personal data concerning yourself, even if not yet registered, and their communication in an intelligible form;

       ii.            obtain the indication: a) the origin of personal data; b) the purpose and the modality of processing; c) the logic applied whenever the processing involves electronic tools; d) the identification details of the data controller, of the supervisors and of the designated representative pursuant to article 5, paragraph 2 of the Privacy Code and art. 3, paragraph 1 of the GDPR; e) the subjects and categories of subjects to whom the personal data may be communicated, or person who may become aware of the data as designated representatives in the country, supervisors, or processors;

      iii.            obtain: a) update, rectify, and, when deemed of interest, integrate the data; b) erase, convert to an anonymous format or block of data that has been processed in violation of the law, including data that do not need to be retained for the purposes for which they were collected and processed; c) confirmation that the operations described in sections a) and b) were made known, including their content, to the parties to whom the data was communicated or transmitted, except in cases when it may not be possible to do so or when it necessitates a disproportionate effort compared to the protected right;

      iv.            object, in whole or in part: a) to the processing of personal data concerning you, even if pertinent to the purpose of the collection; b) to the processing of personal data concerning you for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication, through the use of automated call systems without the intervention of an operator by email and/or through traditional marketing methods by telephone and/or paper mail. Please note that the data subject’s right of opposition, set out in point b) above, for direct marketing purposes through automated methods extends to traditional ones and that in any case without prejudice to the possibility for the data subject to exercise the right of opposition even partially. Consequently, the data subject may choose to receive only communications by traditional means or only automated communications or neither.

Where applicable, you also have the rights set out in articles 16 – 22 of the GDPR (Right to rectification, right to be forgotten, right to the limitation of the processing, right to data portability, right to opposition, right to oppose automated processing, including profiling).

Requests should be sent in writing to the Data Controller at the addresses indicated in the “Contacts” section of this notice.

In any case, you always have the right to lodge a complaint with the competent supervisory body (Guarantor for the protection of personal data), pursuant to art. 77 of the GDPR, if you believe that the processing of your data is contrary to current law.



RF reserves the right to amend or simply update the content of this Privacy Policy, partially or completely, including in the event of changes to the relevant legislation. In this case RF will inform you of such changes as soon as they are introduced and they will be binding as soon as they are published on the Website. RF invites you to regularly visit this section so that you are aware of the most recent and updated version of the Privacy Policy in order to remain up-to-date on the data collected and the Data Controller’s use of them.


To exercise the above rights or for any other request, write to the Data Controller: Racingforce S.p.A., based in Ronco Scrivia (GE), Via Bazzano no. 5, email: security@racingforce.com


formula one

Lewis Carl Davidson Hamilton MBE (born 7 January 1985) is a British racing driver who races in Formula One for Mercedes AMG Petronas. A six-time Formula One World Champion, he is often considered the best driver of his generation and widely regarded as one of the greatest drivers in the history of the sport.f

Stevenage, Regno Unito


Mercedes AMG Petronas